Thu, April 14, 2005

That's the slogan which accompanies the disturbing image (with the strong Bukkake overtones) on the billboard for House of Wax – following in the ultra-hip, way-original "three periods" school of marketing. (e.g., "Rip. Mix. Burn." – or any of these.) That's fine, but it kind of reminds me of Kyan from Queer Eye with his tips on applying cologne: "Spray. Delay. And walk away." (Or that scene from Happy Gilmore.)

Anyway, I'm not seeing this movie and I'm not even in their target demographic, so I shouldn't care how it's marketed, but I think they're missing a key opportunity that might snag a huge portion of the market who wouldn't go to horror movies otherwise. Their banner for this movie should just be a photograph of Paris Hilton impaled on something. There's a lot to be said for the "wish fulfillment" approach.

1 Comment (Add your comments)

Joe Mulder — Thu, 4/14/05 4:52pm

the ultra-hip, way-original "three periods" school of marketing. (e.g., "Rip. Mix. Burn." – or any of these.) That's fine, but it kind of reminds me of Kyan from Queer Eye with his tips on applying cologne: "Spray. Delay. And walk away."

I've always preferred "Zip. Flop. Wow."

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